{"product_id":"marketing-management","title":"MARKETING MANAGEMENT","description":"The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: \u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e A structure designed specifically to fit the way the course is taught in Europe. \u003cbr data-mce-fragment=\"1\"\u003e Fresh European examples which make students feel at home. \u003cbr data-mce-fragment=\"1\"\u003e The inclusion of the work of prominent European academics. \u003cbr data-mce-fragment=\"1\"\u003e A focus on the digital challenges for marketers. \u003cbr data-mce-fragment=\"1\"\u003e An emphasis on the importance of creative thinking and its contribution to marketing practice. \u003cbr data-mce-fragment=\"1\"\u003e New in-depth case studies, each of which integrates one of the major parts in the book. \u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts. \u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e A key text for both undergraduate and postgraduate marketing programmes.","brand":"Readers Paradise Book Shop Wexford","offers":[{"title":"Default Title","offer_id":41602216165547,"sku":"","price":50.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/7105\/0923\/products\/2_479b619b-f611-4e35-b1ed-838fabf2c028.jpg?v=1647270690","url":"https:\/\/readersparadise.ie\/products\/marketing-management","provider":"ReadersParadise","version":"1.0","type":"link"}